BizSugar.com › Marketing › Gary Vaynerchuk’s Weekly Wrap-Up (4/2/15)

For our second installment of GaryVee’s weekly wrap-up, we’ll begin with the article “3 Reasons This Title Won’t Work in 2019” Gary starts out by saying there’s a significant reason he wrote this article using the above title and that it has to do with the fact that marketers ruin everything. Gary says that this type of headline, the listicle format, is a “homerun”. It informs people right away about what the commitment is as it puts everything in front of them from the get-go. He goes on to explain that this type of title doesn’t waste anyone’s time because it tells people what they will get when they read the content. However, even though this title works now, it won’t work in a few years as the market will have moved.