BizSugar.com › Marketing › Gary Vaynerchuk\'s Weekly Wrap-up (7/23/15) - Successful Startup 101

To kick off this installment of the best of GaryVee, we’re going to start with The article “How to Make Your Product Go Viral Without Any Marketing”. Gary begins by saying that Sriracha is the best example of word of mouth advertising. The hot sauce brand is known by most people not from TV ads or social media but rather by word of mouth as most people have heard about Sriracha from people who’ve tried it. He says word of mouth influence as it’s also called is an amazing way to get your product out there when you’re marketing a small business.