BizSugar.com › Marketing › Geotargeting in Marketing: What You REALLY Need to Know

Geo-targeting is essential for both brick-and-mortar businesses and digital companies, because it helps identify consumers within a specific area. By identifying a specific geographic target, you can buy ads that better match consumer buying behavior, buying preferences and growing trends. And you can also ensure ad CTAs lead directly to dedicated landing pages that showcase your products and services.