BizSugar.com › Marketing › Get to Know Your Market: How to use secondary research to understand your customers

Knowing your market inside and out is one of the most essential tasks in running your business. You may think that market research is only for big corporations with big budgets, but in fact smaller businesses can take advantage of all kinds of free resources that are already out there for the taking. All you need is time, patience, and a little know-how. Here are a few ideas on how to use existing secondary research to your advantage.