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Good and Bad Brochure Copywriting: A Tale of Two Brochures

Good and Bad Brochure Copywriting: A Tale of Two Brochures - http://copywritematters.com

Posted by copywritematters under Marketing
From http://copywritematters.com 3085 days ago
Made Hot by: blogexpert on November 17, 2015 10:37 am

Marketing brochures have the potential to be incredibly persuasive salespeople when you’re not there. A brochure can communicate important information about your company and products, and motivate potential customers to action. If they are done well.

This is a critique of two brochures. Not the companies or the products, but the copywriting.

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Comments

Written by copywritematters
3080 days ago

Well, it's usually cheaper and easier but that doesn't mean it's better! ;)

- 0 +

Written by lyceum
3080 days ago

Belinda: You are right about that! ;) How are things Down Under? :)

- 0 +

Written by lyceum
3082 days ago

Belinda: How does it come that a company is still trying to do a copy & paste of the traditional brochure and transform it to new media?

- 0 +

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