Storytelling is how companies connect their products to customers. It's not about the product's features or prices but the experience it delivers.





Comments


Written by lyceum
1615 days ago

Mark: It is a great storytelling by Mercedes Benz. "Believe in herself."



Written by lyceum
1615 days ago

Mark: What if the product or service is very linked together with the brand experience? Have your read Guy Kawasaki's book. Enchantment, and Donald Miller's book, StoryBrand?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!