BizSugar.com › Marketing › H2H Marketing: Time to Get Real

We’ve all been a little obsessed by marketing concepts. B2B? B2C? What does that even mean? What business has ever made a decision to buy? What conversation have you ever had with a business? Social media has served to remind us of one inescapable fact we’ve been forgetting all these years: all business is ultimately H2H. That’s human-to-human.