This might seem a bit of a doh! type question, yet when I ask my coaching clients to describe their ideal clients they often have trouble doing just that. Often the phrase I hear most is Everybody who wants what I have to offer.





Comments


Written by businessavante
3279 days ago

Excellent, Mairead!

I think a big mistake many business owners make is assuming their clientele fit into the same demographic as them - that they got into business based partly on passion, and didn't realize many of their potential customers may be nothing like they are.

Duncan



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!