BizSugar.com › Marketing › How I Increased My Newsletter Opt Ins By 250% In 5 Minutes...Seriously

Today I am going to show you how one simple change increased my newsletter opt ins by ~250%, and you can do it too!

Here’s how it happened – I switched to single opt in.

When someone signs up for your newsletter, they are usually hit with an email that asks them to activate a link (click it) in order to give permission to be included in the newsletter. This is known as double opt in.

Single opt in removes that step and automatically ads any opted in email to your list.

You don’t see a lot of people switching from double opt in to single – just about everyone seems to be an advocate of double opt in.

Yet it also seems like very few people test this and there are very few if any case studies showing hard data as to what happens when you switch.