Today I am going to show you how one simple change increased my newsletter opt ins by ~250%, and you can do it too!
Here’s how it happened – I switched to single opt in.
When someone signs up for your newsletter, they are usually hit with an email that asks them to activate a link (click it) in order to give permission to be included in the newsletter. This is known as double opt in.
Single opt in removes that step and automatically ads any opted in email to your list.
You don’t see a lot of people switching from double opt in to single – just about everyone seems to be an advocate of double opt in.
Yet it also seems like very few people test this and there are very few if any case studies showing hard data as to what happens when you switch.
How I Increased My Newsletter Opt Ins By 250% In 5 Minutes...Seriously
Posted by dschneid2010 under MarketingFrom http://www.selfmadebusinessman.com 3524 days ago
Who Voted for this Story
Subscribe
“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
Comments