BizSugar.com › Marketing › How Inbound Marketing Has Changed Lead Generation.

The work of lead generation is as old as the art of sales itself, but in the past few years the nature of inbound marketing has changed the entire practice of lead generation.



When the sources of your leads are all easy to identify and many are easy pull down your funnel to turn into customers that tend to buy again and again, the loop is tight and every investment you put into sales efforts is money well invested.