How Much Time Do You Spend On Customer Retention? | M4B Marketing | Small business news; tips; networking | BizSugar

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How Much Time Do You Spend On Customer Retention? | M4B Marketing

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4410 days ago

Much focus is on leads, conversation etc to get new customers. But what happens after they buy. How much time do you spend on customer retention? Speaking to one small business owner this week he didn’t know. Here are a couple of tips to help.

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Comments

Written by lyceum
4410 days ago

Susan: Have you read Flip the Funnel by Joseph Jaffe?

- 0 +

Written by m4bmarketing
4410 days ago

No, I haven't Martin. Is it a good book?

Susan

- 0 +

Written by HeatherStone
4410 days ago

Susan,

This is a great post! I think a lot of businesses focus too much on sales and not enough on retention...even though this focus will definitely give you a more sustainable business model.

- 0 +

Written by m4bmarketing
4410 days ago

Thanks so much Heather and I suspect my sample of one small business owner is pretty typical.

Susan

- 0 +

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