BizSugar.com › Marketing › How One Startup Generated 400+ Leads Through Other People’s Content

Here’s how one startup generated 400+ raving fans by piggybacking on other people’s awesome content. Image via Barn Images.

At some point in your entrepreneurial life, you may be in a situation where you want to launch a product or service in a space where you have no audience. You may even be in that situation now.

You know you need to build a large list of people in your target market. And you know you have to start by fostering relationships with that list (rather than reaching out and trying to sell to them cold).