BizSugar.com › Marketing › How to Be the Thought Leader of the Pack

One of the essential strategies of social media marketing is to position yourself as an expert on your topic. You can do this via a variety of methods: publishing articles, blogging, creating and posting video tutorials, podcasts or talk radio, webinars and so on. But one of the easiest and still most effective is by participating in a group — a discussion list, forum or a sub-group within a social networking site.