BizSugar.com › Marketing › How To Build A Marketing Plan For Small Business

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place, and the responses I receive are both astonishing and perplexing.