How To Build A Marketing Plan For Small Business

How To Build A Marketing Plan For Small Business - http://www.understandingmarketing.com Avatar Posted by jsternal under Marketing
From http://www.understandingmarketing.com 4594 days ago
Made Hot by: tiroberts on January 8, 2010 11:46 pm
As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place, and the responses I receive are both astonishing and perplexing.





Comments


Written by ShawnHessinger
4594 days ago

It's always helpful to gather your thoughts in the form of a marketing plan and a business plan even if there will frequently be changes in both. These plans might be extremely informal in some cases evolving from an intense exchange of e-mails, discussions between partners or even as posted action steps on a blog. But they serve to get you thinking about the logical steps you need to go through in order to make your marketing campaign an effective reality.



Written by lyceum
4594 days ago

John: Have you read Tim Berry's books: The Plan-as-You-Go Business Plan and 3 Weeks to Startup?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!