BizSugar.com › Marketing › How to Calculate Affiliate Marketing ROI

ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at the end of the day, it’s all about optimizing your investments in a way that brings you most income, I recommend that everyone analyzes the ROI of their affiliate marketing efforts on a regular (weekly or bi-weekly) basis.