BizSugar.com › Marketing › How To Convince A Marketing Skeptic

It's nigh-on impossible to spend any time in our industry without experiencing the marketing cynicism that exists among those who work outside of the marketing bubble.

Some of this distrust is warranted, due to so many people who call themselves 'marketers' having no clue about what the function actually is.

For the rest of us, what can we do to help fix the negative perceptions of our industry?