BizSugar.com › Marketing › How to Create Content for Lead Generation (Gated vs Ungated) - Oktopost

Creating your content strategically, with different phases of your funnel in mind, will significantly improve lead generation and the quality of leads in your pipeline. Much more than focusing on which pieces of content to gate.

Following the steps to craft your gated and ungated content to generate leads? Might just make the difference between “dead” content and content that is a lean mean lead generation machine.