BizSugar.com › Marketing › How to Do Keyword Research for the App Store: Optimisation Guide

The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business has its own mobile app. Apple provides a dedicated field for adding keywords to your app store listing, while Google pulls keywords from your app description, and other elements of your app store listing. What is essentially the same for both app stores is how you go about researching and selecting app store keywords, with an emphasis on research – a carefree approach to keyword research, and ongoing optimisation of your keywords, will result in your app being largely invisible in app stores.