BizSugar.com › Marketing › How To Keep Your Brand From Being Diluted – Better at Marketing

When it comes to social media, we talk a lot about our audience and the conversation. Let’s talk about your brand. Who are you? What do you do? Why do you do it? Long pauses and lengthy answers are a good indicator of one thing: your brand has somehow been lost. That’s too bad, because your brand is your identity. It’s who you are, and what you do. It’s how your customer knows you. Confused brands create confused customers. Confused customers don’t stick around. The Brand That Was Lost Brands are easy to lose. They might start on track and with [...]