BizSugar.com › Marketing › How to Kill the Competition: 4 Lessons In Using the First Mover Advantage

Making the first move in life, be it in a relationship or business is a choice fraught with its share of perks and pitfalls. The first mover advantage in marketing terminology is all about being the ‘first” one to provide a product/service and that in itself turns out be your biggest strength. It most certainly has more perks than pitfalls

Let me explain this with an example of Aunali Dhariwal, the man behind the Portrait Studio, Pune. Aunali Dhariwal’s claim to fame is that he is regarded as the only Indian photographer who makes family photographs look like a fusion between art and photography….Lesson No 1: Being the First Mover Is Your Ticket to Instant Fame.