BizSugar.com › Marketing › How to Market to the Millennial Generation

Is your business marketing to young adults? If not, maybe it’s time to start. Why? Because the Millennials (sometimes called Generation Y or Echo Boomers) is bigger than the Baby Boom generation was. For anyone who knows what kind of spending power the Baby Boomers had (and continue to have), the reasons to target Millennials should now be abundantly clear.