BizSugar.com › Marketing › How to run a customer survey and get data you can use

I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.

A well designed survey will help you to clearly define who your customers are, what they like about you, what they think you could improve, as well as offering great product/ service ideas for the future.