Most salespeople know that they need to sell their product or service's value to their prospects rather than the price. However, making that transition, especially when your customer asks outright "how much is this going to cost?" is tricky. Here's how you can answer that question and get your prospects focused on what your product is worth instead of its price.
How to Sell Value Instead of Cost
Posted by attard under MarketingFrom http://www.businessknowhow.com 5243 days ago
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