BizSugar.com › Marketing › How Your Business Can Profit From Retail Showrooming

The proliferation of mobile devices—and shopping or price comparison apps to use on them—has retailers worried that consumers are using their stores as “showrooms” to check out merchandise, then go online on their phones or tablets to find the same product cheaper elsewhere. But a new study from Wave Collapse, reported in MediaPost, suggests that worry about showrooming may be overblown.