For more than a decade Michael Jordan was the ultimate brand ambassador and helped shape the image of companies such as Nike and Gatorade. He resonated across all demographics and as his success on the basketball court grew, the brands that he represented became synonymous with winning too.
In Search of the Next Great Celebrity Brand Ambassador
Posted by B2CMKTG under MarketingFrom http://www.b2cmarketinginsider.com 5119 days ago
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