BizSugar.com › Marketing › Infusing Trends Into Your Brand

Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires. To successfully navigate such turbulent waters, we recommend for marketers to steward brands through a “trend process”, recognizing that the brand essence resides in quintessential equities – visual, sensorial, experiential and personality – that create truly emotional bonds with consumers.

For over more than a decade, we have refined a “Brand Effervescent Trend Forecasting Process” that funnels macro trends into a brand essence. Each higher trend level feeds the one below in a 10-step brand development process.