Marketers are constantly reminded of the power of a brand. First “Gap” thought they would try a new logo, and it was a harsh lesson indeed. Now Starbucks, in their attempt to evolve their brand and company into the future, have redesigned their current very popular logo. After they print millions of coffee cups and merchandise, will they plummet into Gap’s gap?
Is Starbucks New Logo a Mistake?
Posted by
fionamceachran under Marketing
From http://www.abnormalmarketing.com 4874 days ago
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