BizSugar.com › Marketing › Lead Magnets: A Modern Way to Generate Quality Leads

Want to generate more leads from your website? Have you ever thought of creating lead magnets as a part of your digital marketing efforts? Also referred with “sign up incentive”, “ethical bribe”, “freemium” and many other terms, lead magnet is a modern way to attract site visitors and generate quality leads. So what is a lead magnet and why is it important? Read on to learn.