Lessons from Old Guerillas

Posted by stepbystepmarketing.com under Marketing
From http://www.stepbystepmarketing.com 4863 days ago

How long do you think guerilla marketing has been around? How about since at least 1912, when the first Goodyear Blimp took flight and made jaws drop. There are amazing success stories in guerilla marketing, and many of them have become so much a part of life that we forget how they came to be.

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Comments

Written by saraib820
4861 days ago

I like this too. How about a Part II?

Rivkah

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Written by yoni67
4861 days ago

Neat post! I never really thought of the ice-cream truck as guerilla marketing but you have me convinced. I actually haven't thought about ice-cream trucks in decades, but in retrospect:

-They invaded the neighborhood

-The rang those bells: sort of the Pavlov's dog effect = salivation

-They got you running home to ask mom or dad for some money

-Then you went running to get a treat before they drove away.

It seemed to work well.

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