Loyalty Program Tips To Learn From Smoothie King Fiasco

Posted by jsternal under Marketing
From http://www.understandingmarketing.com 5415 days ago

Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions.

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Comments

Written by lyceum
5415 days ago

John: I think a loyalty program should be plain and simple, give it to the customers in a short and sweet way.

I do have a problem with the wording in the following sentence:

"Small business should always go above and beyond the call of duty to keep them happy."

I don't think the business has a duty to keep the customer happy. It is a matter of voluntarily trade between two parties. Maybe the expression "call of duty" has a different meaning in this instance.

Do you have examples of successful loyalty programs?

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