Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions.
Loyalty Program Tips To Learn From Smoothie King Fiasco
Posted by
jsternal under Marketing
From http://www.understandingmarketing.com 5212 days ago
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Comments
5212 days ago
I do have a problem with the wording in the following sentence:
"Small business should always go above and beyond the call of duty to keep them happy."
I don't think the business has a duty to keep the customer happy. It is a matter of voluntarily trade between two parties. Maybe the expression "call of duty" has a different meaning in this instance.
Do you have examples of successful loyalty programs?