Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes
Chip and Dan HeathHopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently released offering Switch. As I read through Switch in preparation for this week’s interview with Chip Heath, I was struck by the idea that these two book share information about the same struggle – how the human mind dictates what we do and how we view the world, but from vastly different points of view.
Made to Switch with Chip Heath :: Duct Tape Marketing
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From http://www.ducttapemarketing.com 5266 days ago
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