As a reaction to the bland and insipid state of the majority of marketing today, many marketers advocate for a braver stance.
But instead of being brave, marketers should focus on being more effective.
Marketing Isn’t About Being Brave: It’s About Being Effective


From https://kexino.com 343 days ago
Made Hot by: kingofcontent92 on June 9, 2021 7:17 am
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Comments
341 days ago
I think there's a misunderstanding. Describing the way a company stands out with their marketing is by 'being brave' implies that there's another solution that doesn't require bravery. There is not.
Also, that it implies there's a risk with 'brave marketing'. I maintain that the risk lies in 'playing it safe'. Saying and doing what the competition does fails to get you noticed. The only option is to stand out.
All effective marketing is about getting noticed, getting remembered, and standing out from others. The only way to do that is be saying and doing what the other guys are too afraid to do. But that's not 'being brave' - that's just being effective!
I don't think there's such a thing as being 'a little brave', Just like there's no such thing as being 'a little pregnant' :))))))
Cheers,
~ Gee
341 days ago
All the Best,
Martin
341 days ago
I would like talk with you about efficient, effective, and economical marketing in the near future! ;)
All the Best,
Martin