BizSugar.com › Marketing › Marketing Strategy Apple, The Only Marketing Advice You'll Ever Need Is This

If marketing boiled down to only one thing, it would be this – say what you’re really selling. A lot of the time we think that we are selling a product or service. We aren’t. Marketing is really about selling something far more complex and exciting – human potential. This is the marketing strategy that has been working for Apple for decades. Apple didn’t sell the original iPod by telling us that it was a 5GB MP3 player, even though it was. Rather, they told us that it was 1,000 songs in our pocket. They sold us a possibility, not [...]