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Marketing Strategy vs Marketing Tactics (Yes they're different)

Posted by KEXINO under Marketing
From https://kexino.com 2730 days ago
Made Hot by: NolanGreen on June 6, 2017 11:59 am

The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.

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Comments

Written by tiroberts
2723 days ago

You've done a great job describing the difference between the two

- 1 +

Written by lyceum
2727 days ago

You are right about that! ;) That is why you need a sound business philosophy, as a guide for your worklife.

- 0 +

Written by lyceum
2727 days ago

How about having a sound strategy and then use smart tactics?

- 0 +

Written by KEXINO
2727 days ago

That's the point: one cannot exist without the other.

- 0 +

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