BizSugar.com › Marketing › Measuring Your Social Media Impact - Small Business Opportunities : Small Business Opportunities

Social media is an effective marketing tool that allows businesses to build relationships with their target audience and promote products, services, and content to people they know are already – at least to some extent – interested in what they have to offer. However, just like any other marketing channel, it’s easy to go astray of your original goals and, either through too much or not enough attention, miss out on some great opportunities.