Mid Year Report 2013: Current Trends in B2B Lead Generation

Posted by belsummers under Marketing
From http://www.callboxinc.com 3931 days ago

The numbers are in.

The B2B Marketing Technology Community on LinkedIn conducted this year’s lead generation survey to better understand how new challenges are affecting today’s B2B marketers. It’s an annual event awaited by the entire LinkedIn circle that boasts the most comprehensive analysis of B2B behavior.

Here’s what they’ve found out:

-The number one challenge for B2B marketers: Generating high-quality leads.

-The most effective lead generation strategies are: Email and SEO.

-The greatest barrier to lead generation success: Lack of resources.

-The most outsourced marketing operation: Web graphic design

-The most allocated marketing operation: Events.