BizSugar.com › Marketing › Might Yahoo Launching a Do Not Track Feature Help it Regain Some Market Share

Do Not Track is one of the key pieces to a new privacy initiative backed by the White House, U.S. Federal Trade Commission, and various privacy advocates. Quite a few internet players have agreed to comply by introducing features that better protect the privacy of users online. Among them are AOL, Google, and Microsoft. Yahoo has also added its name to the hat, and for the ailing internet giant, this could be a move that helps it return to prominence.