BizSugar.com › Marketing › No One Cares About Your Logo

The other week I was in the conference room receiving one of the more common requests I hear: “make the logo bigger.” The client told me that their logo was the most important thing on the page. “Really?” I said, thinking, What about the giant image of your product? The thing that you actually want someone to buy? After talking a bit more, we eventually agreed that the logo wasn’t all that important though, in the end, I made it bigger “just because they wanted to.” At least this was logic that I could live with. But seriously, what’s the deal with [...]