One Magic Question That Returns Big Results

Posted by globalcopywrite under Marketing
From http://www.globalcopywriting.com 5287 days ago

Do you know where your customers and prospects need help? Do you know what pain they're experiencing? Have you ever asked them? If you have, do they always say, "Nothing"? Read this post to find one simple question that can help get past the barrier.

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Comments

Written by globalcopywrite
5287 days ago

Hi Susan,

You're right about that. Not every customer has complex demands or big problems. Still, I think it's important to differentiate between a "want" and a "need". People will be more receptive to a marketing and sales message when they need something. It's much harder to get someone to invest in a "nice to have" product or service.

Thanks for your insight and being the inspiration to this post!.

Sarah

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Written by m4bmarketing
5287 days ago

Hi Sarah, your question is simple,powerful and most of all non threatening.

One point I would add is to remember sometimes customers just have simple needs that they want a solution to and there is actually no real pain attached to it. This of course depends on the product or service you sell and the customer.

Susan

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