BizSugar.com › Marketing › Online Marketing 101 – The Art of Content Marketing

Content Marketing is the umbrella term for all marketing formats done in print, TV, radio and all forms of information media. The most popular medium nowadays is through the world wide web. The internet grants access to more than 1 billion users in the world every day. If you want to fight for visibility in the internet, where there is an endless expanse of advertising space, you need to optimize your marketing strategies.