Why do some ideas spread so swiftly and others so slowly? According to innovation strategist Debra Kaye, author of Red Thread Thinking, understanding the culture is the key to making innovations stick. "The reason products fail is because we think people are going to change their habits to buy what we've created, and that is never ever, ever going to happen," she says. "The question is: How do you make it fit in to the culture and people's underlying habits?"





Comments


Written by BizRock
3488 days ago

Not all great business ideas turn out to be viable business opportunities, more's the pity. If there's not enough demand for your product, your business will never take off. Thank you for nice and useful article!



Written by ynvent
3487 days ago

glad you liked the article. thanks.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!