BizSugar.com › Marketing › Pad Group Blogs - Search Engine Optimisation - what you really need to know about the world of SEO

For many years the world of search engine optimisation, or SEO as it is most commonly known, has often been one linked to the work of dark arts or black magic. Agencies or consultancies guaranteeing your website will appear at the top of Google for every keyword under the sun. And whilst yes, some may be able to achieve this, there is no guarantee how long you will be at the top of Google for, that you won't incur a Google penalty due to the tactics used or that you won't spend an arm and a leg getting your website there! The world of SEO shouldn't be one that is scary or confusing and whilst yes there are many benefits of outsourcing this type of work, there are still many simple SEO tactics that can be implemented by any business, of any size, with any amount of previous SEO experience. - See more at: http://blog.pad-group.com/Padgroup/search-engine-optimisation---what-you-really-need-to-know-about-the-world-of-seo#sthash.rfilPaKV.dpuf