Partner your free offers with care

Partner your free offers with care - http://www.marketingprofs.com Avatar Posted by Becky under Marketing
From http://www.marketingprofs.com 5824 days ago
Made Hot by: on March 12, 2008 9:38 pm
Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be such a winning proposition.





Comments


Written by ArmadaIG
5823 days ago

Very good point!!!



Written by jnelson
5824 days ago

This makes sense. If you offer me a free software utility with the purchase of a different software package, I'm likely to discount the dollar value of the free software even if it's useful to me.



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Share your small business tips with the community!
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Share your small business tips with the community!