In days one and two of the challenge you laid the foundation for your brand. On Day 1 we defined who we are, on Day 2 we defined what we looked like, on Day 3 we created (or updated your logo) and on Day 4 we outlined those essential marketing materials you needed to create. Now it’s time to prepare your brand for liftoff!
Branding gets you ready for the date. Marketing gets you the date. Before you are ready to move from the branding to the marketing phase, you need to follow these 5 steps. http://bit.ly/1FP3CqY
Prepare for Liftoff: Day 5 of the Big Brand Challenge
Posted by PASAngelique under MarketingFrom http://articles.bplans.com 3246 days ago
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