BizSugar.com › Marketing › QR Code Qriosity: Ideas to demonstrate their potential (part 2)

This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are central to the entire strategy and work as the glue that brings each tactic together to create a truly integrated campaign.