BizSugar.com › Marketing › QR Codes: Effective Marketing Tool or Just another Gimmick?

From bus stops to bottles, QR codes have quickly edged their way into today’s existing media mix. But now that they’re popping up everywhere, skeptics aren’t so sure about the effectiveness of these innovative tags. Is there truly enough interest in QR codes to help further brand engagement or is it just another gimmick that will come and go?