The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. It’s tempting to [...]
Quality Over Quantity: The Overblown Importance Of Likes And Followers - Forbes
Posted by sh4ddai under MarketingFrom http://www.forbes.com 3483 days ago
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